About Us
About Us
Trusted Care for Your Home Since 1975
For nearly five decades, Sagar has been a name synonymous with trust, quality, and care in every Indian home. Since 1975, we have dedicated ourselves to crafting cleaning solutions that don’t just clean surfaces but nurture homes—because we believe a clean home is the foundation of a happy, healthy life.
Our Journey
From Humble Beginnings to Household Trust
It all began with a simple purpose: to provide families with reliable, effective laundry care. In 1975, we introduced our very first oil-based laundry soaps — crafted to deliver purity and performance. What started as a small endeavour soon grew into a legacy built on trust and care.
In 2022, we took a step further into personal care, staying true to our promise of affordability without compromise. Today, Sagar is not just a brand—it’s a tradition passed down through families, a trusted companion in the everyday moments that make a house a home.
Why Have Homes Counted on Sagar Since 1975?
ISO 9001:2015 Certified
Our commitment to excellence is globally recognised.
Heritage of Quality
Every product is crafted with care, using the finest ingredients for unmatched performance.
Thoughtfully Formulated
From oil soaps that gently cleanse to powerful detergents that tackle tough stains, we blend science with care.
Affordable Luxury
Premium hygiene shouldn’t be a privilege. We make high-quality cleaning accessible to all.
Our Mission
At Sagar, our mission is to provide high-quality, effective, and affordable products that make everyday life easier.
Our Vision
Our vision is to become the most trusted brand recognised for our commitment to superior quality, and customer satisfaction.